Copy de Lousa, Aula 1: Dor e Prazer – Copywriting

Copywriting de Lousa: Parte 1

Dor e Prazer

Descubra Como Você Pode Se Aprofundar no Mundo do Copywriting
com um Método ÚNICO
Veja Agora Essa Série Especial de Vídeos

Sem Cortes. Sem Edição. Apenas Copywriting Puro.

IMPORTANTE

Parte da renda do Programa Elite é direcionada para compra de cestas básicas para famílias em necessidade.

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}:root{--tcb-skin-color-0:#2f8ae5;--tcb-skin-color-1:rgba(47,139,231,.5);--tcb-skin-color-3:#050541;--tcb-skin-color-8:rgba(47,139,231,.18);--tcb-skin-color-9:#f0f6fb;--tcb-skin-color-10:#a2f1ff;--tcb-skin-color-13:rgba(19,94,169,.5);--tcb-skin-color-16:#5a5d60;--tcb-skin-color-18:rgba(47,139,231,.8);--tcb-skin-color-19:rgba(240,246,251,.85);--tcb-skin-color-20:rgba(240,246,251,.9);--tcb-skin-color-21:rgba(255,255,255,0);--tcb-skin-color-2:#f8f8f8;--tcb-skin-color-4:#0c1115;--tcb-skin-color-5:#6a6b6c;--tcb-skin-color-14:#e6e6e6;--tcb-skin-color-22:#fff;--tcb-main-master-h:210;--tcb-main-master-s:77%;--tcb-main-master-l:54%;}.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}@media (min-width: 300px){.tcb-style-wrap h1{color:var(--tcb-skin-color-4);font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight,bold);font-size:40px;background-color:rgba(0,0,0,0);font-style:normal;margin:0px;padding-top:0px;padding-bottom:24px;text-decoration:rgba(10,10,10,.85);text-transform:none;border-left:0px none rgba(10,10,10,.85);--g-bold-weight:600;line-height:1.3em;}.tcb-style-wrap h2{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight,bold);color:var(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:34px;line-height:1.4em;}.tcb-style-wrap h3{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight,bold);color:var(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:24px;line-height:1.4em;}.tcb-style-wrap h4{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight,bold);color:var(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:20px;line-height:1.4em;}.tcb-style-wrap h5{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight,bold);color:var(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.4em;}.tcb-style-wrap h6{font-family:Literata;--g-regular-weight:400;font-weight:var(--g-bold-weight,bold);color:var(--tcb-skin-color-4);--g-bold-weight:600;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.6em;}.tcb-style-wrap p{color:var(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight,normal);font-size:18px;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;}:not(.inc) .thrv_text_element a:not(.tcb-button-link),:not(.inc) .tcb-styled-list a,:not(.inc) .tcb-numbered-list a,.tve-input-option-text a,.tcb-post-content p a,.tcb-post-content li a,.tcb-post-content blockquote a,.tcb-post-content pre a{font-family:inherit;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight,normal);font-size:inherit;text-decoration-line:none;--eff:none;text-decoration-color:var(--eff-color,currentColor);color:var(--tcb-skin-color-0);}:not(.inc) .thrv_text_element a:not(.tcb-button-link):hover,:not(.inc) .tcb-styled-list a:hover,:not(.inc) .tcb-numbered-list a:hover,.tve-input-option-text a:hover,.tcb-post-content p a:hover,.tcb-post-content li a:hover,.tcb-post-content blockquote a:hover,.tcb-post-content pre a:hover{text-decoration-line:none;--eff:none;text-decoration-color:var(--eff-color,currentColor);color:var(--tcb-skin-color-3);}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{color:var(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight,normal);font-size:18px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:12px;padding-left:0px;}.tcb-style-wrap li:not([class*="menu"]){color:var(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight,normal);font-size:18px;line-height:1.4em;padding-bottom:16px;margin-bottom:0px;}.tcb-style-wrap blockquote{color:var(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight,normal);font-size:18px;padding-top:0px;padding-bottom:0px;border-left:2px solid var(--tcb-skin-color-1);margin-top:0px;margin-bottom:24px;}body,.tcb-plain-text{color:var(--tcb-skin-color-5);font-family:Muli;--g-regular-weight:400;--g-bold-weight:800;font-weight:var(--g-regular-weight,normal);font-size:18px;}}@media (max-width: 1023px){.tcb-style-wrap h1{font-size:36px;padding-bottom:22px;margin-bottom:0px;}.tcb-style-wrap h2{padding-bottom:22px;margin-bottom:0px;font-size:28px;}.tcb-style-wrap h3{padding-bottom:22px;margin-bottom:0px;font-size:22px;}.tcb-style-wrap h4{padding-bottom:22px;margin-bottom:0px;}.tcb-style-wrap h5{padding-bottom:22px;margin-bottom:0px;}.tcb-style-wrap h6{padding-bottom:22px;margin-bottom:0px;}.tcb-style-wrap p{padding-bottom:22px;margin-bottom:0px;padding-top:0px;margin-top:0px;}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-top:0px;padding-bottom:4px;}.tcb-style-wrap li:not([class*="menu"]){line-height:1.75em;--tcb-typography-line-height:1.75em;padding-bottom:14px;margin-bottom:0px;}.tcb-style-wrap blockquote{margin-bottom:22px;}}@media (max-width: 767px){.tcb-style-wrap h1{font-size:28px;padding-bottom:20px;margin-bottom:0px;}.tcb-style-wrap h2{font-size:24px;padding-bottom:20px;margin-bottom:0px;}.tcb-style-wrap h3{font-size:22px;padding-bottom:20px;margin-bottom:0px;}.tcb-style-wrap h4{font-size:20px;padding-bottom:20px;margin-bottom:0px;}.tcb-style-wrap h5{padding-bottom:20px;margin-bottom:0px;}.tcb-style-wrap h6{padding-bottom:20px;margin-bottom:0px;}.tcb-style-wrap p{padding-bottom:20px;margin-bottom:0px;padding-top:0px;margin-top:0px;}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-left:0px;padding-bottom:4px;padding-top:0px;}.tcb-style-wrap li:not([class*="menu"]){padding-bottom:10px;margin-bottom:0px;}.tcb-style-wrap blockquote{margin-bottom:20px;}}